PNN
New Delhi [India]May 15: On April 5, 2024, Gomechanic, India’s leading car service company, took the initiative to organize the car service sector in Kashmir, redefining convenience and becoming the first technology brand to do so.
By opening their first workshop at Padshahi Bagh, Jawahar Nagar, Srinagar, Gomechanic set an example by providing a one stop solution to all car related issues. Additionally, they introduced the convenience of booking car services through an app. The GoMechanic app symbolizes a technological change, eliminating the need to waste days visiting multiple workshops to find the right service. Instead, customers can now select a specific service in the app, book it for a specific day, and have a service friend pick up the car from their doorstep and return it once the service is complete.
Himanshu Arora, co-founder of GoMechanic, shared that the idea to expand into Kashmir stemmed from a simple conversation over coffee with a Kashmiri employee, Aaqib Hassan. “He casually mentioned that he was married and hadn’t seen his wife for eight months,” Arora explained. This talk highlighted the potential to address the unorganized sector in Kashmir and create opportunities for dedicated workers like Aaqib to work in their state.
Himanshu added, “Recognizing a window of opportunity in Kashmir came as an afterthought, driven by the desire to create an opportunity for this dedicated employee.”
After setting up just one workshop, Himanshu and Muskan, the other co-founder, realized that there were many talented individuals like Aaqib in Kashmir who lacked opportunities to advance in the automotive servicing sector. “This one workshop is just the beginning of a revolution in the way people view work in the service sector,” they noted.
The goal of GoMechanic’s expansion into Kashmir is twofold: First, to significantly increase employment opportunities within the region, thereby fostering economic growth and stability. Second, the initiative aims to raise the professional status of mechanics by providing them with comprehensive training and development programs. This strategic move is designed to ensure that mechanics in Kashmir can develop their careers to be at par with professionals in other corporate sectors, receiving not only competitive compensation but also respect and recognition in the industry. Through these efforts, GoMechanic aspires to transform the automotive servicing landscape, making it a respected and sought-after career choice.
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